Meta faces a US$ 25 billion penalty over privacy ruling in New Mexico

What happened and what to do

The Record reports that Meta faces a US$ 25 billion penalty following a privacy decision in the state of New Mexico, in the United States. According to the article, the Cambridge Analytica personal data privacy scandal, which occurred about a decade ago, continues to weigh on the company's finances.

For a Brazilian company, the case shows that privacy incidents can carry financial costs long after the original event. In practice, this requires knowing where personal data is stored, for what purpose it was collected, who can access it and how long it is kept. A diagnosis can map data flows, third-party integrations and consent records, identifying where the organization cannot prove compliance. From there, it is possible to implement a data inventory, audit trails, access controls and dashboards that show, in near real time, whether usage rules are being followed. When data volume justifies it, it also makes sense to run sensitive analyses on the company's own infrastructure, without sending personal data to external services.

How the consultancy can help

Diagnosis of the organization's personal data map, covering flows, purposes, retention and third parties that receive information. Then a scoped implementation of a data inventory, consent records, access controls and compliance monitoring, operated on the client's infrastructure.

Next step

If your company collects or processes personal data and wants to know where its privacy risks lie, send a short description of your case: types of data, systems involved and main integrations. You will receive a scoped proposal with a diagnosis and implementation plan.